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Research papers

A price analysis of tomatoes in the Netherlands as a tool for framing marketing policy

In this paper an econometric price analysis of Dutch tomatoes will be presented. It is not only an effort at developing a tool of short run price forecasting. In fact, the analysis will be focussed on structural developments of the market. The plan...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: M. T. Meulenberg
May 1, 1968
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Citation

Meulenberg, M. T. (1968a, May 01). A price analysis of tomatoes in the Netherlands as a tool for framing marketing policy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-price-analysis-of-tomatoes-in-the-netherlands-as-a-tool-for-framing-marketing-policy


Research papers

An exploratory model of mediterranean tourist flows

The extent of the tourist flows towards the Mediterranean seashore zones can depend a priori on a wide range of factors. We undertook a simple study involving only readily accessible' data so as to assess the existence or the absence of a structure...

Catalogue: Seminar 1967: Travel and Tourism
Author: Georges Comès
November 23, 1967
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Citation

Comès, G. (1967a, November 23). An exploratory model of mediterranean tourist flows. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-exploratory-model-of-mediterranean-tourist-flows


Research papers

Copy research on holiday abroad

The paper deals with a large scale study on international travel. Although the results have not been tabulated yet, we did a preliminary analysis of the response to a question, addressed to a couple of hundred Britons who had been abroad on holiday...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Howard Biggs, M Collins
November 23, 1967
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Citation

Biggs and Collins (1967a, November 23). Copy research on holiday abroad. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/copy-research-on-holiday-abroad


Research papers

What are the problems facing business firms?

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Yves Fournis
August 1, 1967
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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-are-the-problems-facing-business-firms-


Research papers

Location research for shopping centers (German)

The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. W. Fickel
Company: GfK
August 1, 1967
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Citation

Fickel, F. W. (1967a, August 01). Location research for shopping centers (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/location-research-for-shopping-centers-german-


Research papers

Location research for shopping centers

The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. W. Fickel
Company: GfK
August 1, 1967
×

Citation

Fickel, F. W. (1967a, August 01). Location research for shopping centers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/location-research-for-shopping-centers


Research papers

Is the image concept of critical importance in modern market research?

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
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Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-


Research papers

What are the problems facing business firms? (French)

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Yves Fournis
August 1, 1967
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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms? (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-are-the-problems-facing-business-firms-french-


Research papers

Difficulties with recall

In this paper we are examining recall, and the value of using some popular methods that are applied with the purpose of gauging its presence or extent, in given situations. Sometimes an advertising campaign is said to be being successful - other...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: J. M. Lannon, Mark R. C. Lovell
August 1, 1967
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Citation

Lannon and Lovell (1967a, August 01). Difficulties with recall. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/difficulties-with-recall